Nintendo Stock (ADR) and Pokemon Go

Saw this video, researching the hype around Pokemon Go.

Pokemon Go is a game that people play from their mobile phones that takes them around the real world, and randomly pokemon are spawning in the landscape. Buildings and Statues are translated within the game as places known as poke stops or something like that. So a business can attract customers to its shop by just being Pokemon Go friendly…

Nintendo stock has gone parabolic, doubling within the past week. The game has been officially released July 6th