Sellers should proof there online presence, so that it increase their trust levels.
If I own coinshop.com and I sell Hawaii T-shirts. I should proof that I own coinshop.com
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I think that’s a good idea. Coinprism have a scheme to demonstrate this for their coin issuers - you can see a “Verified” mark against their Asset directory listings and the process to get verified in this way is straightforward.
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Google does something like that. They send you in the mail some paper that has some unique information that validates that you’re a business owner.
I think that by establishing an alias as a store, CoinShop is my name; then people can use sec and rate the store and claim its authenticity. Or the owner themselves can claim authenticity with their own sec, and the community can challenge that.
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